Phronesis Library

Brand & Strategy

Practical lessons, roadmaps, and projects for building your marketing career.

See how positioning, identity, and customer experience work together to build a brand.

Phronesis EditorsJul 21, 20262 min read

Define the audience, need, benefit, and reason to believe for a fictional brand.

Phronesis EditorsJul 20, 20262 min read

Build a logical plan that connects the problem, strategy, tactics, and measurement.

Phronesis EditorsJul 19, 20262 min read

Research products, positioning, distribution, messaging, and the customer experience.

Phronesis EditorsJul 18, 20262 min read

Ask better questions so you learn how to think—not just memorize campaign results.

Phronesis EditorsJul 17, 20262 min read